ZOPO definition smartphone visual experience new standards

From the first effort to build China 's first naked eye 3D smart phones, to now become China 's first quad-core phone line into the brand, from experiential marketing innovation to major cities across the country more than 100 terminal stores, to the Hong Kong market the product is hot, Germany's first experience store pace of internationalization, etc., ZOPO mobile phone since 2012 steady and fast development, all amazing, but also attracted industry attention. The industry believes that, ZOPO 's " Ultimate Visual Experience," the differentiated positioning for China Mobile to establish a new image of the benchmark to the industry brought a breath of fresh air.


In the domestic smart phone market homogeneity is serious when, ZOPO phone to take the difference of adhering to the road of the brand concept of " the ultimate visual experience " brand positioning, highlighting their strengths in the visual field, across mobile products on-screen display technology has a good performance, such as naked eye 3D, HD HD retina screen, IPS hard screen, ASV -hyun color and so on. Which focus on the core technology, resources and other advantages, to create a domestic first naked eye 3D mobile "shining bright " (ZP200), high-performance entertainment features known Pilot • Pilot (ZP100), HD -level high-definition big screen mobile leader • field (ZP300), the thinnest dual-mode dual standby smart phone Libero • free people (ZP500), as well as tablet phone ZOPO C7, etc., this series of products all reflect ZOPO ultimate pursuit of visual experience, and the formation of the ZOPO brand's unique imprint, deeply affecting the majority of smartphone consumer groups.

Buji flagship store in ZOPO example, the store took the industry-leading experience marketing environment design, store, in addition to showcasing the naked eye 3D experiential, 3G video calling experience area, gaming area, application experience outside the region, and its central area " DreamWorks - million city studio " design is amazing, a large sandbox, a dynamic train crossing in the landscape, allowing guests into the store to pick up involuntarily cameras, mobile phones to shoot.

ZOPO mobile phone brand has been set up not too long, but to be creative, bold change, hit a piece of the sky. It can be said, either from the product distribution, business models, marketing tactics, or market development, ZOPO ZP980 mobile phone industry leader in the trend, and we look forward ZOPO in 2013 to have a better performance.
Source: http://longtian.edublogs.org/