China smart phone challenge the iPhone

According to the report, although Samsung (Samsung Electronics Co.,) and Apple (Apple Inc.) divvied up the smartphone industry most of the profits, but the two companies of international market share is declining, investigate its reason, is the China mobile phone market emerged cheaper alternatives: a large number of start-ups in China launched a price only Apple and Samsung mobile phones half high configuration.


In China the production of ZOPO ZP980 phone, for example. This is equipped with Android (Android) smart phones have full HD screen, 13MP camera and high-speed image processor. And such a high-profile mobile phone price is only slightly higher than the $ 300, and Samsung Galaxy S4 and Apple iPhone more than 600 U.S. dollars compared to bare metal prices more attractive. In addition, millet company (Xiaomi Inc.) Xiaomi 3 new smartphones priced at just RMB 1,999 yuan ( about $ 327 ), while Jin (Gionee) The Dream D1 smartphone price is as low as $ 230.

According to research firm Canalys data provided, Samsung Electronics smart phone market in China ranked first with a market share of 18%, and with the growing strength of the other mobile phone manufacturers, Apple's ranking has fallen to seventh place in the market share of only 5%.

Research institutions Sandford Bernstein predicts that by 2015, there are billions of smart phone shipments are less than half the price of $ 200. This means that all smart phone manufacturers profit margins will decline.

A rising star in the field of smart phones these challenges will be to expand outside its home market.

Sanford Bernstein analyst Mark Newman said, in order to continue to grow, these companies not only to improve pricing and enter the international market, but also with distributors outside China to establish cooperative relations, but also implies the need to launch high-end mobile phones to advertise.

Apple and Samsung has been able to succeed in the field of smart phones in part because they invested billions of dollars as an advertising and marketing expenses.

However, competition is leading Apple and other companies launched cheaper handsets. Apple on Tuesday released for emerging markets iPhone 5C. Samsung has also been active in emerging market price of less than $ 100, low-cost smartphone.

ZOPO founder Kevin Xu said that, ZOPO mobile phone mainly in the online sale, but the country also has 100 retail stores. He said that Apple and Samsung are mainly dependent on the initial technical superiority was achieved rapid development, which has been a leader; But with the technical upgrading is slowing down, most companies are producing similar products.
Source: http://longtian.edublogs.org/