ZOPO C2/C3 differentiated positioning capture market trends

Zopo Mobile first use MT6592 chip brand new Chinese mobile phone brand, launched known as “China’s first naked eye 3D smart phone”, and that “the ultimate visual experience” differentiated brand positioning, constantly on-screen visual experience has made innovation, its differentiated market positioning and average daily sales of single-store amazing, ZOPO brand quickly by the industry and media attention.

ZOPO and Alibaba to launch the first Ali flagship ZOPO C2, a new phone system customized Ali, with handsome tough design, slim, ultra-narrow frame integration of OGS, 5-inch screen, quad-core 1080P very hyun, 5.0MP + 13.0MP cameras top high-end configuration, became the most cost-effective smart phone market, market that is sought after by consumers. Sale less than a week, that is selling 10,000 units. July, ZOPO C2 joint Ali godsend activities, sales of 150 units per hour, once again set sales records. It is reported that, ZOPO future will deepen cooperation with Ali, Ali, launch new flagship ZOPO C7, screen or up to 6 inches, or will continue C2 mainstream configuration parameters, to encourage the big screen trend, in order to attract more attention to experience, the pursuit of realistic display screen effect of the user.
July, ZOPO another blockbuster launch exclusively for women’s top smartphone ZOPO C3, the depth of customization Le Frog OS, its configuration Jingdong released in full compliance with the “perfect mobile data,” and was friends known as the “perfect phone”, ZOPO C3 listing further from the target user’s gender on the smart phone market segment. If ZOPO C2 tough appearance and top with the configuration, triggering panic buying of male users, then ZOPO C3 is just half the sky it occupied the women. ZOPO C3 exclusive presale in Jingdong Mall, the new summer caused a wave of panic buying a cell phone. Less than a 11-point pre-date the shelves had robbed finished in less than one hour on the hot sold out during peak hours and even reached the number of 20 per minute, rapidly among the Jingdong phone sale volume charts forefront. China emerging local brands take strategic positioning, targeting market segments, such as THL, Meizu, ZOPO etc. are with their own advantages, grasp market trends, on behalf of the rapid rise of Chinese mobile phone brands.